Media Production Team Wins Silver W3

The Media Production Team at the University of Arizona College of Medicine – Phoenix has received a Silver W3 Award in Social Content and Marketing Events for Social for its 2017 Match Day video.

The video featured first- and second-year medical students who paid tribute to fourth-year medical students and celebrated the hard work that led to the biggest reveal of their medical school career, Match Day.

On this day, medical students find out where they will spend the next several years of training for their residency. Match Day has been a seven-year tradition at the college. It takes months to plan and is celebrated with much fanfare, including confetti, balloons and music.

The W3 Awards honor creative excellence on the web and recognize the people behind-the-scenes of marketing, social and online content.

Adolpho Navarro, media production manager, along with media specialists Tabbitha Mosier and Danielle Lachenauer, as well as senior media specialist Sun Czar Belous filmed part of the Match Day video in advance and the rest in real time. As soon as the actual event ended, Navarro began editing the clips with the pre-shot video.

The video was completed and sent out on social media channels about four hours after the event, Navarro said. “Every year our Match Day video has become bigger and grander visually.”

Match Day is a team effort among the college’s faculty and students, and so is the video. As the media production team strategically circulated through the canyon of the Health Sciences Education Building, they relied on the smiles and excitement of fourth-year medical students as they opened their envelopes to truly capture the meaning of the day.

“We always coordinate with Student Affairs and Admissions to see how creative we can get to figure out the theme,” Navarro said.

Daniel Drane, assistant director of Student Wellness and Engagement, said Match Day “really shows how close the community is.”

As fourth-year medical students anxiously waited amidst their family and friends, the advance video was shown on a gigantic screen at the west end of the canyon.

Second-year medical students Sophie Loeb, Laura Hamant, Mia Wright, Tanner Heckle, Ashley Assadi, Kim Tay and Savanah McMahon worked with Drane and Navarro to create a music video that captured the sentiment of overcoming challenges and being the greatest, most compassionate human being that one can possibly be.

McMahon, who sang Sia’s “The Greatest,” said the second-year students wanted the video to be “as strange as possible.” They wore red and blue wigs while showcasing familiar locations throughout campus.

“There aren’t too many holidays that medical students have the time to celebrate,” McMahon said. “But Match Day is that one day where the fourth-year students get a chance to rejoice. I, along with my fellow classmates, wanted to give the fourth-years a chance to revel in all their hard work and dedication.”

The 2017 Match Day Video

• More Videos from the UA College of Medicine – Phoenix.