Brand Toolkit - Logos

Logos: Your Brand Symbols

The University of Arizona logos — which includes the “University of Arizona” or "Arizona" and the Block "A” — are powerful symbols of the University. As the most recognized brand element, the U of A logos should not be altered and always be used consistently.

Choose a primary, promotional and vertical logo version based upon your audience. Decide on a positive or reversed logo based on graphic and layout context. Select one- or full-color logos depending on application.