Fonts Tell a Story

Good typography is a powerful brand tool that can add visual meaning to what is communicated. The University of Arizona's typography communicates clearly and cleanly, and is flexible for a wide range of situations.

Best Practices

  • For professional use, Milo OT is our sans serif font, and Milo Serif OT is our serif font.
  • For every day use, Calibri is our sans serif font, and Cambria is our serif font.
  • Only change typefaces when it benefits or emphasizes the meaning of the copy.

Where to Purchase

Milo OT for professional use

Milo OT is our sans serif font. It is from the same type foundry and based on the same proportions and structure as our serif font, so they work well together. It is extremely versatile, with nine weights, all with matching italics and is appropriate for all uses. It works especially well for bold headlines and shorter blocks of body copy. It’s also suited for smaller captions and callouts, as well as disclaimer and legal copy. 

Alternates: Verdana and Calibri

Milo Serif OT for professional use

Milo Serif OT is our serif font. It is from the same type foundry and based on the same proportions and structure as our sans serif font, so they work well together. It has six weights, all with matching italics and is also appropriate for all uses. It works especially well for body copy in most pieces, and for headlines in more formal communications.

Alternates: Times New Roman and Cambria

Best Practices: Milo fonts that work well with each other.

Sample Print Setting 1

Sample Print Setting 2