Fonts Tell a Story

Good typography is a powerful brand tool that can add visual meaning to what is communicated. The University of Arizona's typography communicates clearly and cleanly, and is flexible for a wide range of situations.

Best Practices

  • For professional use, Proxima Nova is our font. It comes in regular, condensed and extra condensed versions in a multitude of weights.
  • For every day use, Calibri is our sans serif font, and Cambria or Times New Roman are our serif fonts.
  • Only change typefaces when it benefits or emphasizes the meaning of the copy.

Where to Get

Proxima Nova is available through usage of the Adobe Creative Suite. The University provides access to all Adobe products. Contact Information Technology Services to learn more.