Our Color Palette
Beyond our logo, color is the most recognizable aspect of our brand identity. These colors reflect our heritage, our pride and our location in downtown Phoenix.
Our brand standards include a primary color palette and a secondary color palette. Alongside our palettes, the color white, which could be considered white space or open space, should equally be prominent in our designs. The use of white and leaving open space in design reinforces our sense of place and space, and presents limitless possibilities.
Use these colors sparingly, and appropriately, to make sure our materials are cohesive with the University of Arizona brand.
Primary Color Palette
U of A Red and Arizona Blue are our main brand colors. U of A Red (PMS 200 C) is similar to the crimson colored red dye extracted from the cochineal, an insect that lives on prickly pear cactus. Indigenous tribes of Arizona have dyed cloth with cochineal for over 200 years. Arizona Blue has been formulated by Pantone for our reserved use.
Secondary Brand Colors
Our secondary colors support Arizona Red and Blue and allow for added flexibility and accessibility across print and digital settings. Secondary colors also provide emphasis or added depth for icons, charts, infographics, and other imagery. Our color palette has remained unchanged except for colors that failed to meet readability and accessibility standards. Colors must be used consistently.
Accent Colors
Our highlight color palette complements our primary colors, playing off hues from the natural environment. These colors should not dominate compositions, but rather appear as accents in graphic elements or act as supporting fills within a composition and should not be used as text colors.
Neutral Colors
The neutral color palette is used to create white space where our primary palette, photography, and copy can be highlighted. Additionally, neutrals and/or white space visually create consistency across all marketing materials through their use as flood or full-bleed colors.
