Focus on your target audience. Understand their needs and how to reach them. Work with Marketing and Communications to develop a multi-channel marketing plan to share your story, peak interest and drive registrations.
Channels
- Event Page – Create an event webpage on the college’s website, and it will be added to the our event calendar. List presentation(s) key takeaways, speaker bios, dates and time. Specify who should attend and how they will benefit.
- Email Campaigns – Utilize the college’s MailChimp system to send a(n):
- Save the date.
- Invitation.
- Updated information.
- Event program.
- News Story – Crafting and distributing a news story, along with an all important image, would accelerate the event’s marketing depending on the nature and scope of the event.
- Social Media – Spread the word on Facebook, Instagram, LinkedIn and Twitter. Consider using not only the college’s accounts, but yours and your team members. Develop a hashtag that others can share and follow.
Reach
- Partnerships – Seek out professional, scientific or academic associations and publications. Ask for opportunities to write op-eds or news stories. Consider placing an advertisement on their website or newsletter. Look to transform relationships into sponsorships.
- Email Lists – While MailChimp provides email lists for the college’s internal audiences, start assembling and building an email list targeting your audience. Include colleagues, associations and influencers.
- Digital Ads – Invest in online advertising. Google AdWords and Facebook advertisements can pinpoint search terms or a demographic.