Medical School Launches Next-Level Branding Campaign

The University of Arizona College of Medicine – Phoenix is asking health care leaders and medical school peers across the country to reimagine Phoenix, It’s all here. Today, the College unveils a next-level branding campaign to celebrate and highlight 11 years of strategic growth on the Phoenix Biomedical Campus. A dynamic video, produced by award-winning filmmakers, captures the essence of the medical school — and the city.

See the inspiration for the campaign and join the movement by spreading the word on social media using #UAZMEDPHX

A highlight of the campaign is the debut of UA’s reimagine Medicine podcast, featuring topics shaping clinical care, research and medical education.

The campaign is designed to showcase the medical school’s distributive model, similar to Harvard Medical School, which partners the college with nine world-renowned medical centers, including Banner – University Medical Center, Phoenix Children’s Hospital, Dignity Health St. Joseph's Hospital and Medical Center and Barrow Neurological Institute, Mayo Clinic, Maricopa Integrated Health System, HonorHealth, Abrazo Community Health Network, the Phoenix VA Health Care System and Hospice of the Valley. The collective partnerships not only provide clinical training, but have launched the College into the national and international research spotlight in traumatic brain injury, cardiovascular disease, cancer prevention and discovery research.

“In partnership with our clinical and local affiliates, we chose to reimagine personalized medical education and translational research to prepare the physician of the future to make an exceptional contribution to the communities we serve,” said Guy Reed, MD, MS, dean and Valley of the Sun Professor at the UA College of Medicine – Phoenix. “After 11 years and continued development on the downtown Phoenix Biomedical Campus, I can report that the realization of this grand vision has truly been a success for our students, faculty, partners and community.”

With more than 2,000 faculty members and 320 medical students, the UA College of Medicine – Phoenix has world-class researchers, innovators, clinicians, administrators and educators working in a dynamic environment dedicated to improving health care throughout Arizona — and across the world.

Competitive federal and other grants support cutting-edge research in ischemic strokes, cerebral palsy, schizophrenia, cancer, pulmonary hypertension, traumatic brain injuries, toxicology, coronary artery disease, congestive heart failure and pulmonary diseases, among others.

Another milestone is the level of interest the college has attracted from highly qualified applicants. Currently, the medical school enrolls only about one percent of applicants and the mean MCAT scores of the entering class are among the top 15 percent in the country. First-year medical students recorded an average MCAT score of 512, an average undergraduate GPA of 3.77 and an average science GPA of 3.74.

Phoenix Biomedical Campus History and Success

Phoenix, the fifth-largest city in the United States, had no four-year allopathic medical school when the UA College of Medicine – Phoenix admitted its first class in July 2007. City leaders, along with the Arizona Board of Regents, had a bold idea to develop a biosciences campus that would bring together visionaries in health care, and offered city-owned land for the Phoenix Biomedical Campus.

Building on the rich history and reputation of the University of Arizona Health Sciences, the UA College of Medicine – Phoenix earned full accreditation in 2016 as a medical school separate from the UA College of Medicine – Tucson.

“This vision is now a reality,” said Christine Mackay, Phoenix economic development director. “Just five years ago, the economic impact of the Phoenix Biomedical Campus was estimated at $1.26 billion with the College of Medicine – Phoenix contributing $961 million. By 2025, the overall economic impact is expected to grow to $3.1 billion.”

A culmination of advantageous efforts partnering the college with the City of Phoenix Economic Development office and Visit Phoenix tourism branch, the marketing campaign showcases the campus and medical school as key assets for national convention bids, health trade shows, startup companies, unprecedented collaborations and life-changing medical treatments by highlighting the close proximity to the convention center, hospitals and academic medicine training in the core of downtown Phoenix.