Priority owner: Kenneth S. Knox, MD

Priority vision: Drive Academic Medical Center (AMC) mission excellence to deliver innovative, best in class care to the Phoenix region and beyond.

Goals and Initiatives

LM1. Distinguish our College of Medicine – Phoenix brand as the premier medical school and AMC in Phoenix. 

  • LM1a. Align College programs of distinction with Banner – University Medical Center Phoenix (Banner – University Phoenix) priorities, community health needs and destination programs.
  • LM1b. Work with Banner Health and Banner – University Phoenix stakeholder groups to advance Banner – University Medical Group (B-UMG) programs and elevate hospital operations to facilitate quality, high value best in class care.
  • LM1c. Establish comprehensive marketing campaign and annual report focused on College areas of distinction and as an AMC.

LM2. Raise prominence of clinical affiliates through College strengths.

  • LM2a. Increase quality offerings such as grand rounds, professional development, continuing medical education (CME) events and outreach to the scientific and physician community
  • LM2b. Increase community awareness to leverage the College’s research capabilities and clinical-translational expertise, fostering national recognition and brand.
  • LM2c. Harmonize affiliate destination clinical and research programs with the strategic College research and educational priorities.